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“Performance with Purpose is ingrained into PepsiCo’s culture, and associates across the Asia, Middle East and Africa sector live it through their dedicated efforts to create and deliver initiatives that benefit communities through human, environmental and talent sustainability,” said Saad Abdul-Latif, Chief Executive Officer, PepsiCo Asia, Middle East and Africa. “I have seen so much passion and diligence put into all of the projects nominated for our 2011 Performance with Purpose Awards, and the benefits to our people, our communities, our planet and our business have been outstanding.”

Some of the projects showcased include:

• Waterhope, Philippines – Established in 2007 by PepsiCo Asia Pacific, in partnership with Wholistic Transformation Resource Centre (WTRC), a Philippine humanitarian development organization, Waterhope is a social enterprise which provides affordable safe drinking water to communities where access is challenged. It serves as a sustainable economic engine to deliver social development programs for poor and marginalized communities. Waterhope is not just a business, which exists for profit. It is a sustainable social enterprise which offers a holistic approach to address both the economic and social needs of the beneficiary communities.

• ASHA, India – Iron Deficiency is a deep rooted problem in India and is on the rise. Fifty-six percent of women between the age of 15-49 years old suffer from Iron deficiency, which leads to a lack of concentration and fatigue. Not only does this affect women’s empowerment, but it also affects the nation on a macro level in terms of GDP. PepsiCo developed project ASHA to take on the challenge of reducing iron deficiency among adolescent girls by offering affordable nutrition solutions through a sustainable business model. These snacks are produced locally, using local ingredients. In parallel, PepsiCo also educates women about iron deficiency and how to detect it.

• Shrinking our Footprint, Pakistan – An initiative introduced to reduce PepsiCo’s environmental impact in both the snacks and beverages operations, Shrinking our Footprint utilizes the latest technology to minimize the use of packaging whilst maintaining product quality. In addition, the initiative reuses waste to produce animal feed, fertilizers and other plastic products, creating a sustainable environment and eliminating the need to use landfills.

• My Wellbeing, UAE – An employee wellness and work-life quality program where PepsiCo employees are encouraged to participate in activities lead by their colleagues in the area of wellness, nutrition, physical fitness and de-stressing. The program not only improves employees’ health but also infuses strong relationships amongst team members.

Winner of the best overall PwP award was the Waterhope project in the Philippines, whilst Egypt won the Human Sustainability Award for corporate social responsibility- Tomooh, PepsiCo’s ‘Food for Education’ partnership with the UN World Food Programme.

“The Waterhope project has seen incredible results, with 200 business start-ups as part of the business model, with a huge number of beneficiaries. More than 10,000 people every week have access to safe water receiving supplies twice a week and over 4,000 have benefited from the community development program. To see these kind of results is rewarding in itself, but for the project to also be recognized as a best practice across AMEA is a huge honor,” said Lynette Ryan, Corporate Social Responsibility Director, PepsiCo Asia Pacific.

Hosting the awards was Saad Abdul-Latif, Chief Executive Officer, PepsiCo Asia, Middle East and Africa. Also in attendance at the ceremony were the entire senior management team from the AMEA division, and associates from across AMEA who represented successful CSR projects from their markets.